read this:
Grand-Mère, the official coffee supplier at the Tour de France, is distributing free cups of the black liquid at the start and finish each day. In the Village départ, that adds up to about 1,500 cups while the hostesses serve another 5,000 plastic cups to the general public. At the finish, the same amount is dispensed. From the cars in the publicity caravan, 54,000 bags containing 40g of coffee are thrown to the public on the side of the road.
thats fuckin cool.