This is disingenuous Blake, and you know it. The issue is not the sharing but the motive for sharing. If Joe Blow does a cool climb and tells people about it, whether it be in Hot Flashes or the AAJ or a cc.com trip report or a SuperTopo posting, that is one thing. The medium doesn't matter.
However if Joe is either sponsored (and has sponsors who demand that their athlete be visible and get himself noticed) or is TRYING to be sponsored and hence building the all important spray resume, then Joe isn't just simply sharing his experience but trying to be noticed. In this case, the medium DOES matter since more eyeballs equals more notice equals better advertising. And this is where resume padding, grade inflation, exaggeration, "Alpine style" ascents that were really sieges, outright lying and other BS come into the equation, all because of the desire to make a profit from the experience.
I am not saying that people who are not sponsored never lie. I've run across tons of non-sponsoired liers, exaggerators, and shit talkers. But when you are trying to make money off your climbing the tendency to lie, hype, exaggerate, and overpromote has a financial incentive - and it is these egregious examples that Scott Semple is directly targeting.