I have never thought that we should have ever paid for a rural charge--there was some tax on your bills for that.
I have thought that if you wanted to live in a rural area, then you gotta pay for those services. Such as buying more gas to go back and forth. Your choice.
If you want to live away from the areas that don't have natural gas--so be it. Same with bandwith...
Remember, I am still unsure of what Net Neutrality means.