That's the key, Dru. More money. Like everything else in life, one gets what one pays for. If you'd like a very experienced sales staff at REI, the company will have to pony-up journeyman wages. I'd say a minimum of $38,000 per year with benefits. Don't laugh...that starting package would most likely attract some very knowledgeable climber/sales persons. One or two such persons per district is all it would take. Will they do it? Hell no. Good idea though, if I say so myself.