prole, if you think having a facebook account equals providing all your info and consumer preferences, you are the true sheep parroting a stupid conclusion someone made in an article.
facebook is the sucker, providing me with a great service that they or their advertisers get absolutely nothing from except name recognition. i have facebook and the only accurate personal info they have on me is my name, hometown, and my dedicated spam e-mail address. shoot, cc.com has the same info, and you were proud of making cc.com your online hangout. it occupies a miniscule part of my life, essentially acting as another address book.
at least 90% (ya I made that up) of internet users ignore ads and have no intention of ever making it worth the advertiser's while. if every user was so sheep-like, cc.com would be getting serious bank from their sponsors. the internet bust of the 90's was due in part to the same overestimation of how much money and influence there was to be found in the internet, because of people like me.
advertisers need to wake up and figger it out, that i have a facebook account and a cc.com account, but i spend at least 99% of my time at cc.com, and i actually might click on an ad at cc.com! bring da cash flow to cc.com!