The last two truck ads that bugged me were:
A billboard that showed a woman loading groceries into one of those huge trucks that the front and back doors open wide (away from each other) and she was all smiling and shit. The tagline was something about Ford making a man unnecessary. Patently offensive and degrading.
The second is a recent one in a magazine that shows a clean truck out in the middle of nowhere and the tagline is something like "Because your soul isn't anywhere near pavement". Uh, yeah, as a matter of fact it's not anywhere near my fuckin truck either.
The consistent messaging telling people that material goods are more valuable than people, spirituality, etc, is sad.