A mayor (a public, gov't offical, speaking in that role) announced he would not allow the company to open franchises in his area. Sounds like censorship at a whole new level to me, and well beyond a "boycott" by private citizens.
And the media exposure and obsession with this, the political attentions, are all over the top. Misdirection, as I said before.
Fine, so this mayor was an idiot. But that's not representative, since most of us aren't mayors. It's sad that you don't think it's a big deal, though. If McDonalds announced that they gave 8 million to the KKK, wouldn't you encourage everyone you know to put them out of business? Would you tell everyone to just STFU and respect their opinion?