I don't think the article was implying that criminal behaviour was irredemable or unchangeable, just that in the short term we are a slave to our brains patterns. It doesn't say that over time those patterns can't change with the proper stimulus and application of effort. Isn't that what biofeedback does?
The indication I see is that the focus should shift from pure retribution to rehabilitation, which I think would be a better policy anyway. Some people may be truly incurable in which case they should still be locked up where they can't harm anyone. Those who have the ability to change their behavior or even to learn to control what situations they end up in, if they can't control they're responses, should be supported.
My wife works with criminals on a daily basis and what she's consistently seen is that to get someone to not re-offend they have to be given the chance, and allowed to develop things that they value enough that they want to hold onto them (posessions, friend, family).