all i can say is if a business like FF puts a policy like that into place, they must be having a bad shoplifting problem (are gangstas finally ditching North Face for a better quality puffy?)
I can see how it would put you off, but keep in mind that is is very, very unlikely that FF is just doing it just because they enjoying messing with their paying customers.
i think the same could be said for a lot of small companies. a big company like REI might be able to take the shrinkage hit, but a small company like Feathered Friends, it hits closer to the bottom line.
they do help sponsor this site, and i'm greatful that they do.