Karl Rove, George W. Bush's spin doctor, once defined a great principle of political communication, one of its key tenets - even its very basis - as storytelling, which he himself called Scheherazade's strategy: "When policy dooms you, start telling stories - stories so fabulous, so gripping, so spellbinding that the king (or, in this case, the American citizen who theoretically rules our country) forgets all about a lethal policy."