Hype is out there all over everything. She is probably mostly climbing and letting her agent handle the hype. Why not let it be for something like climbing? What is the "bad" that is going to come out of it? I am confused about where the anger is coming from.
I ain't angry, just expressing an opinion.
I think the contrarians here feel that one of the attractive facets of climbing is that it falls outside the lines of mainstream sports. The vast majority of people who participate in it don't do it to compete with anyone but maybe themselves. And even the best climbers are usually normal people who you see at the crag and drink beer with after. The whole notion of competitions and agents runs contrary to what I enjoy about the sport/activity/lifestyle of climbing.
As far as sports go climbing is a more ascetic one. If Tori wants to be a rich and famous athlete, I wish she would have chosen a different sport like gymnastics or bowling. You don't see Deen Potter, Peter Croft, or Lynn Hill marketing themselves or garnering more attention to their activities than they need to get by. If they wanted to be flashy they might have taken up another activity.
I don't really care what Tori Allen does, though, I just think she's silly.