Oh they do have good food, and a good selection of beer/wine. You pay through the nose for it, and rarely do they sell things that aren't available elsewhere in the community.
Whole Foods contributes a % back to the local community. Save all your receipts, at the end of the year compute your total spent at WF, compare it to the stores community contributions and determine your contribution to that percentage. Multiply it by the average % markup you pay for goods at WF compared to other markets and deduct the total as charitable contribution to the community on your taxes.
Organic accounting.