the whole topic is a bit prima donna. i know some sponsored climbers, and it seems like its a pain in the ass. as sponsored climbers they are not free to speak their mind because they are representing some brand and all its relationships.
i don't spend time analyzing if a climber deserved to be sponsored or not, and i actually don't give a rip about who is sponsored and who isn't. only people who are caught up in that ballerina world concern themselves with such matters.
climbing for me is a something that is worlds apart from "the climbing industry", and i actually feel bad for people who get caught up in hand wringing over how is is so "messed up", especially when they have formally vowed to divorce themselves from it.
to "clean up" who is sponsored or not you're going to have to go to the free enterprises that fund the mess and ask them to set up a subjective "worthiness committee". its not the climbers or their resumes that are the issue. its who ever is choosing to sponsor them. i realize this is your target and who you are trying to influence. perhaps we can boycott companies that sponsor climbers we don't think are worthy.
seems like there are other, more important battles to be fought. but this one is fun to talk about.