Real stories. Minimum 3 pages of text. It would be nice to actually spend more than an hour reading the thing.
Original pictures in the gallery. Check out OUTSIDE, some times they only run one pic, but it almost always rocks. Compare to Climbing or Schlock & Vice. Lots of pics, but mostly the same shot over and over. Yawn...
Would gladly give up 12 issues a year for say 4 or 5 good ones.
Tami Knight cartoons would be mandatory.
Real how to articles. Kinda like monthly installments of "Extreme Alpinism," not just repeats of the stuff you can find in any book, but new ideas...