It might have been a cool Dada esque concept, but I predict that it gets commercialized and people go up the mountain just to see this dumb bunny. I can see that its intended effect would be on random hikers who chance upon the giant bunny and are amazed, bewildered, and amused by the absurdity of the endeavor. But I have no doubt tour busses will start arriving and people will be herded up...to see an oversized pink stocking on a hill. The kids will be like "when will we get to the bunny? where's the bunny?" and the parents will be like, "hold on, we'll get to the damn bunny when we get there." And then they get there....and will be like, "That's it?!" Then again it serves them right for taking a tour bus.
OK, I'm not sure why I even care about this...