Exactly. I try not to shop at REI. I've just noticed that when people are either poor or middle class, it doesn't matter whether they claim to be right or left wing, the common issues bind them together and that usually involves rich people trying to take money from them. That's why at the WTO, we had blue collar workers protesting alongside hippies. I think it benefits those few in power to have the working class, right and left masses (mobs in their parlance) to have us fighting about abortion, gun control, welfare etc. rather than focusing on corporate welfare, corporate criminals, bad foreign policy, and taxation.