From someone in the Portland area, I think there is often a lot of coverage for relatively minor incidents on Mt. Hood. Whether this is a problem or not is up for debate.
It is a quick drive and a short flight by helicopter from portland so stories with dramatic footage are relatively easy to come by. Take the most recent incident here, where 5 climbers were trapped on the summit. A good story, but I think the coverage was a little over the top. I'm more surprised that there is such a market for it rather than upset about it.