See and this just sucks, because only a select few companies have the profitability to do this. What small shop could possibly do this?
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The manufacturers job is to stand by the product they made. This isn't the retailers job, with the exception that retailers should not carry brands that are not reliable. If you buy boots that leak, that should be on the manufacturer to rectify this not the retailer. REI was able to do this because of their huge buying power and being able to leverage that into making manufacturers take returned items back.
So just out of curiosity, when does responsibility transfer to the owner of the product? After one trip? After 2 years? After an hour? I think that in general people have gotten inured to an idea that if something breaks it's not their fault.
In the original article, an REI staff says
What? I know that my friends get out a lot, but after two or three YEARS you think it's the manufacturer's fault? From my perspective that's just insane. If I've used something for two to three years, I've put wear and tear on it. I've had fun with it and I've most probably treated badly as often as I've treated it well. It's my responsibility, not anybody else's fault.
I don't know, maybe I'm just crazy.