The word does carry a lot of negative baggage, doesn't it?
i·de·ol·o·gy ( P ) Pronunciation Key (d-l-j, d-)
n. pl. i·de·ol·o·gies
The body of ideas reflecting the social needs and aspirations of an individual, group, class, or culture.
A set of doctrines or beliefs that form the basis of a political, economic, or other system.