Well I guess who cares? The website is nauseating, but to the general public she's a champ, and more power to her (or her parents) for cashing in. Just look at edviesturs.com. He's found a way to make a living doing what he likes, even if it means pumping out the cheesy marketing stuff. To most people Vertical Limit was a great movie too, and that's just the way it is and always will be with climbing. And if you are winning competitions are you not a champion?