Outdoor clothing is lighter, cheaper (thanks to the interwebs), and performs better than ever.  The market's so glutted nowadays that their's always something on sale, if you're patient.  As for fashion, well, considering the sorry appearance of this wearer, that's never been much of a consideration. 
  
As for Patagucchi in particular, they've been overpriced for about 20 years now.  Nothing new under the sun.