"One form or another" will never go, man. Gotta get unified on this thing! Short, simple, digestible slogans and archetypes work! Just think of all the great ones these same people have provided us over the years: Drill, Baby, Drill, Welfare Queens, the Red Menace, Axis of Evil, Support the Troops, Economic Freedom, Intelligent Design, Femi-Nazi, Weapons of Mass Destruction, etc. The key is to plant the seed before the underlying ideas are debunked for the complete horseshit that they are! All aboard!