We all know the story about Clark Gable not wearing an undershirt and the next day the undershirt factories of America had to shut down.
The thing nobody seems to remember is what everybody wore in America long before that, and long after.
And what happened to this country when they stopped wearing that one thing.
I remember.
What they wore was this cap. Authors and inventors and fliers and steel magnates and journalists and suffragettes and ambulance drivers and private detectives and nightclub bouncers and newsboys and movie directors and handsome thugs wore it.
Your grandfather wore it. Gable himself wore it.
Immigrants wore it.
It was what America wore. What happened? The trouble started. That’s what happened.
Do your part. It’s time. Wear one. (It makes anyone who wears one look tall; if you’re already tall, too bad. You’re going to look even taller. It also makes you look young and snappy as well. So get ready for that, too.)
The Handsome Thug Cap (No. 1265). Classic 6 panels, covered button on top. Bill snaps to top of cap. Handwoven Irish wool, soft and tweedy.
Colors: Brown herringbone or Charcoal donegal, enriched with flecks of red, ocher, and cream.
Men’s sizes: S, M, L, XL. Price: $88.