I agree it sounds like plantar fasciitis or heel spurs. I had plantar fasciitis a couple years ago and don't envy you! If that's what it is, the dr will likely recommend NSAIDS and rest, possibly a different kind of shoe and orthodics. The podiatrist that I went to said that cushioning wasn't the biggest issue - stability was what to look for in running shoes. (I pronate a fair amount.) I didn't need prescription orthodics either - I got Superfeet instead (avail at most running stores/outdoor gear shops). Super Jock and Jill also have a great insert - forget what it's called - but it's made of compressed foam and not as hard as Superfeet. Not running on concrete if at all possible is important, and, if you are on your feet most of the day at work, really good, supportive shoes/inserts are a must. Most of the shoes out there are pretty crappy. I did have to stay off my feet for about 3 months for them to heal - mine hurt not just in the morning but all day. Since then, tho, I've followed the dr's advice and haven't had a reoccurance at all. If you're dealing with heel spurs, some of the same tips might help, but surgery might be needed. www.heelspurs.com has some additional info on stretching, exercises, etc, and the staff at Super Jock and Jill have been great help too. Good Luck!!