Who's afraid of the big, bad Super Bowl? Not NBC
NBC wants to steal away Fox's viewers during halftime of this year's Super Bowl, and it just might succeed with this combination -- six Playboy Playmates competing in the hit reality TV show, "Fear Factor." NBC plans to interrupt another program right when halftime begins, show the Playmate "Fear Factor" until the end of halftime, and then resume the Playmate parade at the end of the game. "The Super Bowl is a huge event and when a network has it, the other networks tend to just lie down and roll over," says Jeff Zucker, president of NBC Entertainment. "I hate lying down. I figured, let's have some fun."