Marketing and the speed at which you can gather info through the internet fuels the interests of most climbers/hikers/adventurers etc perfectly. I would wager to say that people who engage in these types of sports are hard-wired to constantly dial in their kit as best as possible, with the best materials, lightest weights etc.
Maybe I'm wrong.....but I know that if there is something coming to market that I can buy which which will allow me to increase my performance in the mountains I am willing to give it a try, even if it's disposable.