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Books and coffee may not be enough by themselves. Several specialty bookshops already cater to particular segments of the outdoor book market, such as Flora and Fauna or The Armchair Sailor. The Mountaineers bookstore has most in-print mountaineering titles.

 

I think the idea of using lectures, slide talks, demos and so forth to draw customers and to create a sense of community is an excellent one. You could host workshops, presentations by local guide services, etc. but keep the atmosphere more intimate, like a British pub. Most of the gear shops do this kind of thing now and then, but you would want to have a fairly full schedule in order to become the go-to spot. In fact you should have live music, authors readings, art shows, whatever. It doesn't all have to be about climbing to appeal to climbers.

 

What people want is a pub.

 

 

 

 

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