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Personal injury lawyers have bid up the price of the ads for mesothelioma that accompany search results for this asbestos related lung disease. In Google, you will find a list of Sponsor Links on the right side of your screen. If you searched using the word "mesothelioma", there will be several ads, such as the one for the Roberts Law firm (http://www.cliffroberts.com/asbestos.htm). According to the Wall Street Journal, everytime you click on one of these links, a lawyer pays Google $100. I'm not saying that a bunch of you should actually do this... the_finger.gif

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They also know how many hits they are going to get a day and have capped off how much they have to shell out a day, avoiding the slashdot effect.

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