Hello All,
Glad to see my post is generating so much discussion. Thanks to BillA for the original link and to John Frieh for reading it in detail rather than jumping to conclusions.
These links should clarify some of the confusion that seems to surround my original post:
http://www.scottsemple.com/sponsorship-myths/
http://www.scottsemple.com/just-sinful/ (the slideshow version of the original post)
Cheers,
Scott