Mark Smiley here. My wife and I are doing this huge project for a number of different reasons, none of which is to benefit a non-profit cause. Rather, to help inspire other couples to get out and adventure together.
We are not trying to get other people to simply pay for a posh road trip where we charter flights on a regular basis. We are trying to cover the expenses of the jounrey where we are filming experience, and putting a lot of energy into making quality videos of climbing in the alpine realm. Its hard, fun, work. And you have to admit an alpine climbing video is a nice break from the sea of bouldering videos...
If someone only has $100 to give away, for example, then I fully support giving it to a Childrens hospital. But if someone else has $135 to give, then $100 to the hospital and $35 to the Project would be great!