Rolfing is called Structural Integration. I had 10 sessions done last year in Seattle, $90/ session. It was awesome. My structure was completely changed, movement became easier, I was taller and my foot didn't hurt anymore. I think the BS is in deep tissue massage therapists who claim they are going to give you anything but temporary relief. The Rolfer I worked with totally incorporated my climbing and everyday movements into the sessions and gave me lots of homework. You only go through the 10 series once, each session focuses on a different part of the body, but is tailored to you. If you want some long lasting change, check it out, you don't have to commit to 10. It doesn't hurt that bad either!