Protecting your link profile in SEO

SEO is the main instrument in the modern promotion of casinos. It includes a whole range of activities, which are necessary for two purposes:

• To increase the visibility of the site for search engines and users;
• To attract more traffic.

This goal is achieved by the correct selection of keys and the placement of unique articles. Google and other search engines rank the content and recognize your site as relevant and relevant to the needs of consumers.
In addition, along with the promotion of SEO protects your Internet assets. Wizards use a variety of techniques to secure sites from Google sanctions. One of the constant threats is the service Penguin from Google, which sends pages to the bank if they use "low-quality" links. If the site is banned, it literally disappears, becoming invisible to users.

Link risk management

Link risk management is one of such methods to avoid a ban and subsequent troublesome restoration of an Internet resource. This includes the following actions:

• Restore the site after a ban (if such a measure is needed);
• Protection from broken and poor links;
• Protection against negative SEO (unethical technologies to sabotage sites);
• Creation of reliable and safe links;
• Link audit of sites.

Site protection includes tracking all backlinks, checking new links, and removing spam links. It sounds easy, but in fact, your site gets backlinks literally every day. A very large percentage - from detractors engaged in negative SEO.

How is link risk management done

To begin with, the agency or master, who is engaged in the protection of the site, examines the current link profile of the domain. Links are checked not only on the client's web resources but also on competitors' sites.
Such analysis is necessary to understand the competitors' mistakes and not to step on their rake. This is especially important in the field of online casinos, where too many competitors and many do not hesitate to use black SEO.
The reference profile includes such parameters:

• Which pages are linked to the site;
• Donors and domain acceptors;
• Traffic generated by the link;
• Anchors;
• New and missing sites or links.

The agency collects all available data on backlinks from all possible sources. Audits are performed by Google, Majestic, Ahrefs, Link Research Tools, and others. Masters hedge the profile, that is, protect it from the actions of competitors. What is included here:

• Protection from the reference boom - too many texts with spam links, which create competitors;
• Configuring the correct 404 response so that search robots do not walk through non-existent pages, causing the site to drop out of search;
• Eliminating causes of complaint: removing incorrect links, spam and other elements;
• Other actions to protect links.

Risk management is a whole complex of measures with regular site audits. Online casino CEO will protect your site from Penguin and malefactors.