You people are absolutely ridiculous. You all supposedly climb. Well go out and do something rather than act like little kids. Beating on companies like the North Face is idiotic. If it were not for companies like TNF you people wouldnt have half the gear you own. The North Face pioneered this sport. If you really wanna blame someone blame yourself, the consumer. Oh by the way, go look through your closet, I bet there is some nice North Face gear in there.