cman Posted June 17, 2011 Share Posted June 17, 2011 http://techcrunch.com/2011/06/13/why-groupon-is-poised-for-collapse/ Interesting article on Groupon. It seems like i get a call every week from some site i have never heard of "we are like groupon", and have wondered how many of these deals can businesses really sustain. The proliferation of these deals can't really be good for many businesses long term. I know lots of consumers love these deals, and buy them all the time. I don't think Groupon is going out of business or anything like that but it does seem like the whole phenomenon is way over-hyped as being some kind of marketing revolution for businesses. Maybe with increase competition businesses will get a higher share of their groupon (when i talked to them they wanted us to sell a $50 product for 1/2 price, $25, and then we would get only 1/2 of that, basically selling a $50 product for $12.50) but long term businesses need to get more $ and control out of these deals to benefit themselves. or maybe i am just a groupon-hater... Quote Link to comment Share on other sites More sharing options...
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