Steddy Posted March 17, 2005 Share Posted March 17, 2005 My buddy starts his bus with a toggle switch - self installed. Oh yeah - he's been a roommate in college, too. Quote Link to comment Share on other sites More sharing options...
thelawgoddess Posted March 18, 2005 Share Posted March 18, 2005 I'll have to see this commercial just to understand what ice climbing and glaciers have to do with Lexuses. Or is that Lexusi? that's the problem. you start watching it and get all hooked on the sweet climbing porn and then - WTF??? - someone's driving around in a lexus. makes no freaking sense and really doesn't make me want to buy a lexus. Quote Link to comment Share on other sites More sharing options...
Matthew Posted March 21, 2005 Share Posted March 21, 2005 A lexus commercial has EVERYTHING to do with ice climbing, in a roundabout way. The average luxury car owner wants to feel that they are part of the elite. Ice climbing is a relatively exotic, elite pursuit in most people's eyes, which nicely fulfills the ad's requirements. The beauty of advertising is that the details are irrelevant; the fact that the dude is climbing with the adze means nothing... so long as the few seconds that he is shown hook the customer and provide them with a vague feeling that they could be part of the sleek upper echelon like that climber (if ONLY they had a Lexus or several Lexi). The diver, the rubber suited mission impossible chick - fuck, the subject in damn near every luxury car commercial perform the exact same function! Course, I don't have a TV either, so I haven't seen the stupid commercial Quote Link to comment Share on other sites More sharing options...
Matthew Posted March 21, 2005 Share Posted March 21, 2005 One more thing; a thread unto itself really: TV IS A COMPLETE WASTE OF TIME Quote Link to comment Share on other sites More sharing options...
Steddy Posted March 21, 2005 Share Posted March 21, 2005 what's up with the cadillac spread as soon as you open the new issue of climbing? Quote Link to comment Share on other sites More sharing options...
erden Posted March 23, 2005 Author Share Posted March 23, 2005 Hey Erden, I was the guy climbing the ice and pulling that sled in the Lexus commercial. Have you never set foot on a glacier without a rope on? Have you ever herd of Reinholt Messnier?, he walked across the entire arctic without a rope on, theres a few holes in them parts!, not to mention all the 8000ers he's climbed solo! I've been climbing for 20 years from the Pakistan to Peru, put up many big ice climbs in Canada and Alaska, believe me I was swinging my freshly sharpened pick into that hard, over vertical glacial ice, not my adze, tape the commercial and watch it in slow mo! Its rather sad how you armchair climbing Joeys can sit in front of you laptops and your TVs in your middle america bugalos and rip the ass out of anything you see on TV that relates to the climbing world. I suppose you like those studio car commercials better, circling around the truck, with Keifer Sutherland telling us how tough a Ford is. Stick to the row boat, looks like you good at it!,... and hey try and lighten up a bit, I think its great to see something different in a car commercial for a change, who knows maybe there next ad campaign will be a guy rowing across the Atlantic, just to find a car that starts with the push of a button! So I was wrong, and I imagined the whole thing. So sorry about the adze thing. Erden. Quote Link to comment Share on other sites More sharing options...
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