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REI - The Evil Empire

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I would like to know if any ranters of REI have ever managed an outdoor retail business? Big or small. Don't matter. I wonder what Jim Nelson would say about the importance of product mix, products that have turnover, low inventory levels.....


You folks should all go read Don's series of posts about MEC in the Serratus thread here http://www.cascadeclimbers.com/threadz/s...e=0&fpart=3


After all his experience, he knows the score. It's a similar case.

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